01 /
Revenue Operations
Connect your people, processes, and platforms to build a more efficient revenue engine.
- CRM architecture & optimization
- HubSpot & Salesforce strategy
- Lead lifecycle & pipeline automation
- Revenue reporting & attribution
STRATEGY MEETS EXECUTION
Build stronger systems.
Grow lasting revenue.
Sustainable growth doesn't happen by accident. It starts with the right strategy, connected systems, and customer relationships built to last.
Rooted Growth Agency partners with B2B and ecommerce businesses to strengthen revenue operations, optimize the customer lifecycle, and turn complex challenges into measurable growth.
Built on experience. Focused on outcomes.
REVENUE OPERATIONS✦LIFECYCLE & RETENTION✦CRM & AUTOMATION✦GROWTH STRATEGY
THE ROOTED DIFFERENCE
Growth that goes
deeper.
Most businesses don't need another disconnected tactic. They need a stronger foundation.
We connect strategy, systems, data, and customer experience to help businesses unlock opportunities across the entire revenue lifecycle—from first touch to long-term loyalty.
Whether you need a strategic partner to define the roadmap or an experienced operator to bring it to life, Rooted Growth Agency bridges the gap between vision and execution.
WHAT WE DO
Built to help your
business flourish.
Four connected disciplines. One focus: creating the systems and experiences that drive lasting, measurable growth.
02 /
Lifecycle & Retention
Turn one-time transactions into lasting customer relationships through smarter, data-driven engagement.
- Email, SMS & customer journeys
- Segmentation & personalization
- Customer retention & winback
- Lifecycle testing & optimization
03 /
Subscription & LTV
Strengthen recurring revenue by improving the customer experience and the economics behind it.
- Subscription strategy & optimization
- Churn reduction & save flows
- Customer lifetime value analysis
- Retention experimentation
04 /
Growth Strategy & Leadership
Get senior-level strategic thinking paired with the practical expertise to make progress happen.
- Fractional marketing leadership
- Growth audits & opportunity mapping
- Roadmap development & prioritization
- Cross-functional execution
HOW WE WORK
Deep roots.
Real results.
We don't believe in complexity for its own sake. Our approach is practical, collaborative, and grounded in business impact.
01
Understand
Get clear on the business, the customer, the data, and the opportunities worth pursuing.
02
Prioritize
Build a focused roadmap around expected impact, effort, and measurable outcomes.
03
Execute
Turn strategy into working systems, campaigns, experiments, and operational improvements.
04
Optimize
Measure what matters, learn continuously, and compound the gains over time.
PROVEN EXPERIENCE
Experience that
moves the needle.
Rooted Growth Agency is new. The experience behind it isn't. These examples reflect results achieved by our founder in previous leadership roles—not outcomes from Rooted Growth Agency client engagements.
DTC RETENTION
+24pp
Repeat purchase revenue mix
Year-over-year improvement in repeat purchase revenue mix through lifecycle strategy, customer segmentation, and continuous optimization.
CRM & AUTOMATION
$12M+
First-year CRM revenue
Revenue attributed to a newly developed CRM program at a major consumer and automotive products business.
SUBSCRIPTION GROWTH
50%
Reduction in churn
Subscription journey improvements that cut churn in half while doubling active subscribers in a prior leadership role.
LIFECYCLE EXPANSION
+119%
Acquired-brand email revenue
Growth in email-attributed revenue through improved lifecycle programs and CRM integration across acquired brands.
Results are historical examples from the founder's employment experience. Individual outcomes vary by business and are not guarantees of future performance.
JM.
FOUNDER-LED.
BUILT FOR IMPACT.
BUILT FOR IMPACT.
MEET THE FOUNDER
Senior-level thinking.
Hands-on partnership.
Hi, I'm Justin McDole, MBA—founder of Rooted Growth Agency.
I've spent my career helping businesses build stronger customer relationships, more effective CRM systems, and sustainable revenue growth. From scaling direct-to-consumer programs to leading retention strategy for a major ecommerce brand, I've worked at the intersection of business strategy, technology, analytics, and execution.
My approach is straightforward: understand the business, identify the highest-impact opportunities, build the right foundation, and keep improving. I believe the best partnerships combine thoughtful strategy with a willingness to roll up our sleeves and get the work done.
Rooted Growth Agency brings that experience directly to businesses that want a trusted partner—not just another set of recommendations.
MBACRM & RevOpsLifecycle & RetentionB2B + DTC
Work With Justin LET'S CONNECT
Ready to grow
something lasting?
Whether you're looking to improve revenue operations, strengthen customer retention, or build a clearer growth strategy, let's talk about what's possible.
ROOTED GROWTH AGENCYBowling Green, Kentucky · Serving clients nationwide
Tell us what you're working on.
Share a little about your business and the challenge you're trying to solve. We'll start with a conversation.